this post was submitted on 25 Aug 2025
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Call me ignorant, but I never understood how hosting images is profitable. At all. Even if you can pull of the technological part of it.
And if the key is ads, it's the same problem all over again, because the profitable ad managers are US companies too.
And otherwise, just use the fediverse? Any image you upload here, you can link to anywhere and it serves the same purpose?
I use random little sites as needed but I have no idea where they're hosted. I'm talking about easily usable alternative for the general public.
The policy is going to be instance dependent, but in the beginning there was a lot of hesitation on image storage on a server vs. a link to a dedicated image storage. Maybe things are better now with both space and federation and it's not as big of a problem? Hell, that's why Imgur was born, to take the pressure off of the Reddit servers.
Imgur is not just hosting the image, but also building a feed from all the images it has, and then they can insert ads into the feed. They get traffic from search engines, reddit and their app.
If images automatically get deleted after a certain amount of time, I could see it costing less to host, but that's just my gut feel. Not necessarily reliable, I think.
Letting the API be used by companies at a fee is also a possibility. Selling merch is also a thing. Affilate sales is yet another.
Then there's subscription services. If the site runs really smoothly, is intuitive to use, and cancelling easy, I could see that also being useful.