this post was submitted on 26 Dec 2025
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Elon Musk’s brand sold 12,130 new cars across the EU last month, down from 18,430 in November 2024

Tesla continued a run of weak sales in the EU in November, with new car registrations of Elon Musk’s brand down a third, while Chinese carmakers’ sales soared.

Tesla sold 12,130 new cars across the EU last month, down from 18,430 in November 2024, shrinking its market share from 2.1% to 1.4%, according to data from the European Automobile Manufacturers’ Association (Acea), a lobby group.

The Chinese carmaker BYD recorded by far the fastest sales growth, with registrations across Europe almost tripling year on year up to November, to 42,500. Chinese state-owned SAIC, the owner of the MG brand, recorded sales increases of 26% to push sales to 217,000.

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[–] mcv@lemmy.zip 23 points 22 hours ago (2 children)

Who is still buying from Elon at this point?

Also, why aren't we buying European or Japanese EVs? Where are they?

[–] Horsey@lemmy.world 14 points 21 hours ago (3 children)

There are no competitive Japanese EVs. European EVs are basically only available as premium brands outside of Europe.

[–] xeekei@lemmy.zip 1 points 5 hours ago (1 children)

I see plenty of Nissan Leafs on the roads. Sweden, EU.

[–] Horsey@lemmy.world 1 points 31 minutes ago

The leaf is uncompetitive in the US at least because it still uses chademo charging, which is really outdated and will disappear

[–] boonhet@sopuli.xyz 7 points 20 hours ago

There are no competitive Japanese EVs

Gonna have to agree there.

Years ago, I thought Toyota would pivot and become a forerunner in the EV revolution. They already put electric motors in their cars, they had hybrid versions of nearly everything they made a decade ago already!

Now it's been over a decade since Tesla made EVs an actual thing you could drive in the public's eyes... and the only electric Toyota that's not a van, that I can buy right now, is still the bZ4X which was kinda uninspiring when it came out.. let alone now.

At least earlier European electric cars (Volvo, BMW, Audi mostly) have started depreciating enough that they're in my ballpark now. I don't want to pay 30k EUR for a car that costs 30k EUR new, but I'll pay 30k EUR for a car that was 80k just 2-3 years ago. It's just one of my quirks, I want to get as much car as possible for as little money as possible, and to make up for it, I'll do my own repairs on formerly expensive, complex European automobiles.

[–] Scrollone@feddit.it 3 points 21 hours ago (2 children)

Toyota made a huge mistake going all in on hybrid cars.

[–] phutatorius@lemmy.zip 2 points 5 hours ago (1 children)

Hybrids are not a bad transitional technology, and Toyota's hybrids are better than anyone else's. Their much bigger strategic mistake was sinking hundreds of millions into developing hydrogen-powered cars that nobody wanted, at the neglect of building up EV expertise.

[–] HugeNerd@lemmy.ca 2 points 5 hours ago

The problem with hydrogen isn't that no one wants the cars, it's that it fundamentally makes no sense.

And it never will.

[–] redplayer5@lemmy.world 3 points 20 hours ago (1 children)

Not true. They had record sales on their hybrids.

[–] CmdrShepard49@sh.itjust.works 6 points 19 hours ago

And still do. They're also about to release their solid state batteries, leapfrogging over lithium ion packs, which seems like the way to go considering people want more than 200-300 miles of range out of their vehicles.

[–] Witchfire@lemmy.world 3 points 20 hours ago

Nazis with money. That's who