this post was submitted on 26 Dec 2025
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Elon Musk’s brand sold 12,130 new cars across the EU last month, down from 18,430 in November 2024

Tesla continued a run of weak sales in the EU in November, with new car registrations of Elon Musk’s brand down a third, while Chinese carmakers’ sales soared.

Tesla sold 12,130 new cars across the EU last month, down from 18,430 in November 2024, shrinking its market share from 2.1% to 1.4%, according to data from the European Automobile Manufacturers’ Association (Acea), a lobby group.

The Chinese carmaker BYD recorded by far the fastest sales growth, with registrations across Europe almost tripling year on year up to November, to 42,500. Chinese state-owned SAIC, the owner of the MG brand, recorded sales increases of 26% to push sales to 217,000.

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[–] Gates9@sh.itjust.works 15 points 18 hours ago
[–] mcv@lemmy.zip 21 points 20 hours ago (2 children)

Who is still buying from Elon at this point?

Also, why aren't we buying European or Japanese EVs? Where are they?

[–] Horsey@lemmy.world 13 points 19 hours ago (3 children)

There are no competitive Japanese EVs. European EVs are basically only available as premium brands outside of Europe.

[–] xeekei@lemmy.zip 1 points 3 hours ago

I see plenty of Nissan Leafs on the roads. Sweden, EU.

[–] boonhet@sopuli.xyz 7 points 19 hours ago

There are no competitive Japanese EVs

Gonna have to agree there.

Years ago, I thought Toyota would pivot and become a forerunner in the EV revolution. They already put electric motors in their cars, they had hybrid versions of nearly everything they made a decade ago already!

Now it's been over a decade since Tesla made EVs an actual thing you could drive in the public's eyes... and the only electric Toyota that's not a van, that I can buy right now, is still the bZ4X which was kinda uninspiring when it came out.. let alone now.

At least earlier European electric cars (Volvo, BMW, Audi mostly) have started depreciating enough that they're in my ballpark now. I don't want to pay 30k EUR for a car that costs 30k EUR new, but I'll pay 30k EUR for a car that was 80k just 2-3 years ago. It's just one of my quirks, I want to get as much car as possible for as little money as possible, and to make up for it, I'll do my own repairs on formerly expensive, complex European automobiles.

[–] Scrollone@feddit.it 3 points 19 hours ago (2 children)

Toyota made a huge mistake going all in on hybrid cars.

[–] phutatorius@lemmy.zip 2 points 4 hours ago (1 children)

Hybrids are not a bad transitional technology, and Toyota's hybrids are better than anyone else's. Their much bigger strategic mistake was sinking hundreds of millions into developing hydrogen-powered cars that nobody wanted, at the neglect of building up EV expertise.

[–] HugeNerd@lemmy.ca 2 points 3 hours ago

The problem with hydrogen isn't that no one wants the cars, it's that it fundamentally makes no sense.

And it never will.

[–] redplayer5@lemmy.world 3 points 19 hours ago (1 children)

Not true. They had record sales on their hybrids.

[–] CmdrShepard49@sh.itjust.works 6 points 18 hours ago

And still do. They're also about to release their solid state batteries, leapfrogging over lithium ion packs, which seems like the way to go considering people want more than 200-300 miles of range out of their vehicles.

[–] Witchfire@lemmy.world 3 points 19 hours ago

Nazis with money. That's who

[–] Aarrodri@lemmy.ca 63 points 1 day ago (1 children)

My thoughts exactly

[–] BedSharkPal@lemmy.ca 40 points 1 day ago (5 children)

I get why Americans might still buy them. But why the actual fuck would someone from the EU buy a Tesla now?

[–] phutatorius@lemmy.zip 1 points 4 hours ago* (last edited 4 hours ago)

I see Teslas on the road here in England, but seldom one that looks new. The new EVs I see are Kias, Renaults, MGs, and a small but growing number of BYDs. Once in a while you'll see a new Jaguar EV or Polestar.

[–] sausager@lemmy.world 20 points 21 hours ago (2 children)

I don't get why Americans would still buy them but then again I'm not a Nazi or pedo

[–] NullTheWolf@pawb.social 10 points 21 hours ago (2 children)

I realize this isn't a real question but the US doesn't have access to the cheap Chinese cars

[–] MrSpArkle@lemmy.ca 6 points 20 hours ago

The US has access to lots of cheap used EVs. What’s holding up American adoption isn’t cost, it is propaganda and charger access for renters.

[–] Buffalox@lemmy.world 2 points 16 hours ago* (last edited 16 hours ago)

They also don't have access to quality European cars without steep tariffs.
The US market is massively favoring American cars. Meaning they can only have shitty expensive American cars.
I just bought a used 4 year old VW ID.4 with 120.000 km (75.000 miles) on it, not a squeak to hear when I drive it. with Tesla they make noises already when delivered new from the factory!! At least the ones we get in Denmark do.

[–] Horsey@lemmy.world 3 points 19 hours ago

the US has very little choice in the EV space. Tesla is the cheapest and most technologically advanced. Anything else you buy here has some sort of compromise compared to the comparable Tesla product. I’d buy Renault if they weren’t banned here in the US.

[–] paranoia@feddit.dk 24 points 1 day ago

0% finance which most other car companies don't offer.

[–] deHaga@feddit.uk 11 points 23 hours ago

Fleet buyers getting massive discounts probably

[–] Stefan_S_from_H@piefed.zip 1 points 18 hours ago

Not everybody reads the news or is online a lot.

[–] pyrinix@kbin.melroy.org 15 points 1 day ago

Keep on "Winning", you nazi.

[–] Naich@lemmings.world 4 points 22 hours ago

Quick give Elon more money!