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Because adverting works, yes even on you.
I hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they're selling. I'm a net negative as far as advertising is concerned.
Chances are those ads aren't aimed at you.
But even ads you hate leave an impression deep down in your brain.
The problem is, that impression is negative. And it extends to all advertising. I've actually trimmed my Facebook feed down to not having any ads. It's kinda funny looking through my feed as opposed to my wife's that's filled with ads as every other post.
Even negative attention is attention. If it bothers you then you’re thinking about it. If an advert bothered you enough to complain about it online or to someone irl then even though you’re not a customer, you’re a vector of transmission increasing their organic reach.
It’s an abhorrent concept.
But I don't specifically discuss certain ads. My comments on this post are basically my thoughts on it. I hate the way advertising has infested every aspect of life and take active measures to avoid or ignore it.
That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it's didn't work, companies wouldn't spend the money.
And I think that's some of the issue that has grew to an uncontrollable mess. Advertising companies only care about getting ads in front of the most eyes. Sure some try to target specific audiences, but the terrible and predatory practices have led someone like me to actively avoid any messaging from ads. I'd hazard a guess that trying to limit advertising to people like me, might actually have a positive effect on advertising as a whole. Less wasted resources on such a disenfranchised segment that will not buy what they're selling.
I think ads could work better if YouTube didn't use them to make the free experience awful. They usually have neither to do with me nor with the content I tried to watch.
You know how there's often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: "$1499 for a phone?!? Absolutely not, I'll go with the more affordable $999" version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
But what you described isn't really an advertising gimmick. I'm aware of the pricing gimmick but how will I know what price an iPhone is of I never absorb an ad? In fact I almost ditched samsung last time I bought a phone (due to their bullshit bloatware which I consider an extension of advertising). It was only because it was the cheapest that I got another one. Advertising didn't positively affect my choice in any way.
The thing is, it's quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that's a pretty abnormal lifestyle pattern. Plus I'm still susceptible to choosing specific items inside a shop, and I definitely susceptible when I'm looking for specific products and come across secret ads disguised as advice.
The beer Carling Black Label was specifically NOT advertised because It was determined that's what drew the customers to the product
Edit: I should clarify that over the years it has been variously advertised and not advertised. I was referring to a specific period in Canada. But then like all things, different brand managers take over, strategies change, and they went back to advertising it. They lost a lot of the customers that appreciated the fact that it wasn't advertised, but they gained manyfold more.
I wish I could tell YouTube, I can't buy a car or sell a house, I'm not interested in football an I don't wear make up or womens' underwear.
Boy do I have good news for you!
https://adssettings.google.com
No, you’re not special. Advertising works on you.
Hence why I said whatever advertising does work on me, it's overshadowed by how much advertising is wasted on me. I'm a net negative in the system.
You're also a drop in the bucket.
There are dozens of us! Dozens!
Yes, I hate every single brand that interupts my gardening videos.
Wrong. Cheapest until there is a noticeable change in quality regardless of brand name. Nice try though.
I'm not denying my own vulnerability to advertising, but that particular preference is based on my parents' choices.
I literally don't care. I'll just buy the cheapest one.
As the big brand one with all ads gives me rashes. I get the other one.
Not on me, I shoved an Uno-Reverse Card up my Nose and now the Ads think about me.
Not really, it just has to work on a few people.
With how cheap online ads are, if just 1% of people are stupid enough to act based on ads, it makes them worth it.
Life Pro Tip: You're immune to advertizing if you can literally only afford rent and store-brand groceries.
I'm not immune to advertising. I make a point to never purchase anything I've ever seen advertised. If you spend 30 seconds telling me about your product before I watch a 1 minute clip that I will probably regret watching anyway, then I will make a point to never buy anything from your company.