Gaming

They need to get comfortable with losing their company.

Don't you mean.. AAAA company?

G*mers have already grown used to not owning their games. It's called Steam.

Make stupid choices, suffer stupid consequences.

I find it fascinating that they're supposedly going bankrupt.

Aren't they... big? Don't they have tons of assets? Shouldn't they be, still, sitting on a pile of cash?

Ubisoft is clearly a tone-deaf company. But that doesn’t change that this comment has been frequently cited in some very out-of-context ways.

For those who don’t know, the not-owning games comment was in reply to an investor asking why people were reticent to try out Ubisoft+, their monthly service that lets people play pretty much all their games. He was suggesting many people are not used to the option of mass rental as opposed to ownership. But, many Game Pass subscribers (at least before their price increase) can attest that when the value proposition is good enough, it is an appealing option, wherein you accept impermanent access to get more games. In that sense, he was right.

So far as I can see, the intent of the comment had nothing to do with people who buy “lifetime” copies of their games. There’s separate criticisms to make about poor online implementations leading games like The Crew to be yoinked, and I’m in favor of that regulation. But Ubisoft is hardly alone in the way they’ve mishandled that, and the quote had nothing to do with it. I feel like most people pointing to it have only a vague idea of what corporate greed it represents, as though CEOs just want a way to delete your library and somehow make money from it.

Man Ubisoft could be so great but they just land so meh. Watchdogs, tom Clancy wildlands, the division, farcry. They all have potential but just don't have that last 15%

Ubisoft Executives need to get comfortable not eating food anymore.

I don't think i even play Ubisoft games, they can go down for all i care.

And no one will learn anything from this.

It feels tragic. On the one hand, they made some of my most favourite games especially the Splinter Cell series, and it would be sad to see a once great developer to go. But then on the other, the greedy bastards deserve to go under for ruining some of my most favourite games including the Splinter Cell series.

But seriously though, if Ubisoft do go under, I hope that their IP would go into safe hands, like how Baldur's Gate franchise has been handed over from Bioware to the competent team of Larian (and I do hope Larian does not enshittify unlike the fate of other companies, such as Ubisoft and EA).

ubisoft needs to get comfortable with not existing.