this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] BackgrndNoize@lemmy.world 6 points 1 month ago (1 children)

Any product that advertises on YT is one I avoid

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[–] yournamehere@lemm.ee 6 points 1 month ago

LOL. Like every tech story from the US is about enshittification. too funny.

[–] bitjunkie@lemmy.world 6 points 1 month ago* (last edited 1 month ago)

I've been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.

[–] tauren@lemm.ee 5 points 1 month ago (1 children)

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

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[–] aesthelete@lemmy.world 5 points 1 month ago (1 children)

This is fucking hilariously evil and short-sighted.

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[–] zecg@lemmy.world 4 points 1 month ago (1 children)

Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I'm perfectly ready to just export/delete my Youtube account and move on if it stops working.

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[–] altphoto@lemmy.today 4 points 1 month ago (1 children)

Uninstall Gemini! Oh you can't.... Linux phones, this is bullshit!

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[–] ssfckdt@lemmy.blahaj.zone 4 points 1 month ago (3 children)

Am I the only one still not seeing ads on YT with Ublock?

[–] r_deckard@lemmy.world 4 points 1 month ago

YT becoming shittier and shittier with ads is why I've changed to downloaders instead. No ads.

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[–] HappySkullsplitter@lemmy.world 4 points 1 month ago

Right when the guitar solo hits

[–] yesman@lemmy.world 4 points 1 month ago

I don't find Nebula to be an adequate replacement for youtube, but if they ever figure out how to keep me from blocking ads, Ima gonna change my mind.

[–] AmbiguousProps@lemmy.today 4 points 1 month ago (1 children)

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

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[–] ABetterTomorrow@lemm.ee 4 points 1 month ago

Already experiencing it, can’t even follow along a simple shot explanation

[–] FuckFascism@lemmy.world 4 points 1 month ago (7 children)

I stopped using YouTube years ago. Fuck that shit.

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[–] XnxCuX@lemmy.world 4 points 1 month ago

Eh this needs to go in fuckai

[–] kadup@lemmy.world 3 points 1 month ago

A guy I know started selling AI push notifications.

Your app signs up for his service, and he uses what's essentially ChatGPT to find the best time slot to send you custom push notifications. That's just his third party service working with limited data and system access.

Just imagine when Google and Apple start selling that as a service integrated to the OS.

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