It's cult building.

A fraction of his followers might. It's a signal, but plausibly ambiguous. And then influencers can point fingers at each other as 'hysterical' to rake in big bucks.

And yeah, tabloid sites like thedailybeast jump on the engagement train. They can't help themselves. If they don't, well, they'll move closer to shutting down like 'boring' longwinded classical journalism that gets no engagement anymore.

Our information environment is so screwed. It baffles me that pundits, researchers, political leaders and such ponder what's going wrong when they walk to work and see every single human being doomscrolling this trash away, all while the companies hosting it become the richest on Earth.

https://truthsocial.com/@llijh/posts/114604139396491788

Original post not made by Trump but shared by him. Reading it, it feels more like a joke/shitpost.

... and yet, they keep winning election after election after election.