I hope this backfires so hard and completely destroys their brand image. We really need to strengthen advertising laws so that, by the time the models can reliably produce visuals that look much better than the real food, it's illegal and has severe penalties. At least for now this pizza looks wonky as hell.
this post was submitted on 27 Aug 2026
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Mildly Infuriating
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Which brand image?
Having real shitty fat leaking pizza?
At least that was my (luckily) only experience with them...
I always found pizza hut way greasier, like hand covered in oil after I eat a slice.
I do get the pan pizza from Dominos so the crust is much crispier than their normal crust which I don't think I've ever ordered so in that case it might be greasier.
Hmm...I think, I was at pizza hut once and was also disappointed
But I'm ~~leaving~~ living very near to Italy and we have many higher quality pizzerias around and mostly no food chains, but just family businesses
Maybe I'm just spoiled ;-)
Edit: auto correct is shit ...
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Shit. Watch a documentary on fast food commercials. It's already been crazy bullshit before AI ever showed up.
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The text on the side of the right pizza box.
Dommronniro's
You'd think mangling their logo would be a no-no in their own ads.
I saw an Instagram reel that really put it straightforwardly: before genAI, designers used to catch tons of flack when the most minor things were not to executives' in~~s~~ane exacting standards. But they're perfectly fine with utter slop shoved on to prod.
I would have transcribed it as "Demnn Fennìrós." But yeah. Sloppity slop.
Seems they put a comparable level of care into the quality of their advertisements as they do the quality of their pizza.
AI that "looks real" should be, in my opinion, clearly labeled as such. A little tag in the corner.
They've already gotten away with so much for so long, for example the advertisement burger is a prop that looks much different than an actual burger. All of this is deceitful.
My Al detection is really bad: why do you say it’s AI?
the text on the side of the cardboard.
i would always zoom in small text first and see if something's up.
also the general vibe of it, even though you obviously cannot be too sure about it. but there are certain things ai likes to add, for example depth of field.
Also the general blurriness and the strange optics of the food itself
Oh yes!
Also the woman looks like she's spitting out the food, not eating it.
Also consider the logic of how those "breadsticks?" seem to be sliced - they're cut in strips but also someone cut off 2/3 of a strip from 2 of them and one is sideways. Like a chaotic 4 year old was in charge of slicing.
- there is yello-orange-y filter on the image
- the way she holds the mayonaise cup
- the people skin and clothes look wayy too smoth, just like if i repainted them on photoshop
- the guy running seem to have only 4 fingers on his right hand
- the food looks too fake IMO (cmon, even ads that use glue instead of cheese look more real...)
It would be easier to notice if we had the full vid instead of a screenshot
Edit: found full video on shitbook https://www.facebook.com/watch/?v=1728958371772134&vanity=dominospizzaindia
There are many things i could nitpick but that's just a waste of time, you can see how they play Rock, Paper, Scissors yet the hand gestures make no sense at all
Not to mention the totally normal and human way the pizza and bread is cut / being removed.
The bench gets a back rest half way through!
Oh man, the video really is unwatchable… thanks for pointing all these things out!
Mayonnaise?
MAYONNAISE?
Who the FUCK WOULD EAT PIZZA WITH MAYONNAISE?
that's obviously ranch
Whatever the girl is eating isn't pizza though
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The number 23 disappears on her back the second time she runs.
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Zoom in on the pizza and tell me the toppings
Whole cherry tomatoes and diced potatoes. A very normal pizza.
Great point!
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Dominoes expired my points because I didnt order from them for a year. I had like a decade of points saved. So I'm done with them and honestly their pizza isnt good.
Buy local
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How did this company get so successful anyway? Their pizza has always sucked shit. Little fuckin' Ceasars has better pizza, and it's also cheap AF by comparison.
It sucked shit 20 years ago but it's fine since like 2010. Better than Little Caesar's for sure. Worse, but cheaper, than the non-chain options around me. (Though nowadays if I pretty much only get pizza from Costco, Moto, MOD, or a local joint. It is nice to have a reliable middle ground for groups of people.)
Its objectively better than every other nationwide chain in my area. Papa johns tastes like cardboard, pizza hut doesnt exist, little ceasars IS cardboard, marcos tastes like rubber, and Dominos is... Manageable. My hands are covered in garlic and parmesan, but... Managable.
I agree with most everything, except Marcos is probably top of the list for me, want to be mortal enemies?
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I don't mind the taste if somebody else is buying, but the acid reflux is GUARANTEED.
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As someone who never sees ads anymore, I would expect everything to be AI now. Is this a surprise? The 70's had composition and light table trickery, then came air brushing, then came photoshop, and now AI. Seems like a logical progression.
Not seeing ads at all fixes that.
But I said this before: the Advertising company that goes out of its way to make crappy, hand made art that is obviously not AI or even CGI or Photoshop, and makes everything look like it was made with love (real love or fake doesn't matter) for the sake of the product is going to make a fortune.
Who would have thought? Ad makers have always been so ethical in the past.
I just found they've been hiding extra charges on our bill, things that are supposed to increase by one dollar increase by two when you add, that kind of shit. I think I might cash out whatever points I have and start ordering elsewhere, AI ads are icing on the shit cake
just kinda goes with the territory cause they've never used food for the shitty pizza.
Slop ads for slop pizza
Wait till you learn how clothing companies use AI models to present the clothes in the shop. Literally cant go tits up.
That's some weak sauce, dominos. That's some weak sauce.
This is going beyond the "serving suggestion" bullshit that is commonplace in ads. AI food will never look like the real thing, or vice versa, whichever you prefer.
Oh please. AI generated images of food are just as realistic as the food in traditional food advertisements.
We've all been looking at pictures of painted plastic since forever. Not only that, but photoshopped, painted plastic 😁
But that plastic at least exists. You know, food artist is a real job that takes skill, prompting an AI to generate Red Blob and Yellow cylinder Pizza doesn't really
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