It's difficult to describe the world in the pre-social media age. There was a time when Google was just a cool software company building cool things, and the don't be evil motto was probably genuine.
Software used to be an thing that you would buy and use if you needed it. It came on a disk. It wasn't this ever pervasive network of always on tools living in our homes and devices working to cultivate the ultimate consumer unit
The legitimate use case for noncompetes is so tiny compared to the blanket clauses these corporation's want for everyone. It's nonsense