this post was submitted on 12 Nov 2025
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Fuck AI
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It's not pure AI, it's weirder than that.
In one of the 'behind the scenes' videos they briefly show a comfyui workflow, essentially a 'video to video' workflow. Secret Level most likely makes a very basic 3d animation for the video model to iterate on, essentially slapping on an 'AI filter'. That's probably why it took so many people too. They are using ltx-video-2b-v0.9 for those wondering.
Where the '70000 prompts' number comes from, I have no fucking idea.
Coca cola does so many more evil things than this, an AI ad is relatively nothing. I am mainly just looking into Secret Level here.
I'm now imagining the model spitting out credible trucks and them demanding botched trucks to boost engagement by people mocking the AI ness of the ads.