this post was submitted on 29 Jan 2025
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[–] morgunkorn@discuss.tchncs.de 22 points 4 months ago

Sounds like some PR agency made big bucks out of this bold rebranding

[–] Gorgritch_umie_killa@aussie.zone 14 points 4 months ago

Is this one of those Utopia rebrands where everybody on the phone kept calling it 'Australian Athletics', and the CEO was always correcting them?

I'm getting real Nation Building Australia vibes.

[–] trk@aussie.zone 12 points 4 months ago

This sounds exactly like an episode from the first season of Utopia

[–] Spuddlesv2@lemmy.ca 8 points 4 months ago (1 children)

Big “The Bureau” energy.

[–] thirdBreakfast@lemmy.world 6 points 4 months ago (1 children)
[–] Spuddlesv2@lemmy.ca 4 points 4 months ago

I was certain Utopia had actually done an episode on renaming the department but could’t find it.

[–] joelfromaus@aussie.zone 7 points 4 months ago

I 100% thought this would be from The Shovel before seeing the URL…

[–] absGeekNZ@lemmy.nz 7 points 4 months ago

In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

[–] dumbass@leminal.space 7 points 4 months ago

Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can't imagine the amount of stress that came with that rebrand...

[–] MHLoppy@fedia.io 5 points 4 months ago

notthechaser

[–] Deceptichum@quokk.au 4 points 4 months ago* (last edited 4 months ago)

Yeah that’s a pretty good sign we need to cut funding for sports if the most prudent use is such useless things.