Technology

'rightfully' is doing a lot of lifting here.

Or you update your uBlock Origin blocklists and declare YouTube the war.

I'm willing to pay for content.

I'm not willing to give Google money, or any proprietary solutions.

I judge adverts to be a waste of limited human life. I hope that industry can change.

Aww. Are the greedy megacorporations upset that consumers are being greedy in return? Poor megacorporations. :c

well i for one ain't paying shit to google, nor am i watching any ads 👍

This is why Google has been using their browser monopoly to push their "Web Integrity API". If that gets adopted, they can fully control the client side and prevent all ad blocking.

Still haven't gotten any on Firefox with Ublock Origin. The usual explanation is that it rolls out in stages, but I've nothing weeks later.

Kinda glad my uBlock Origin is still working.

This should be illegal, actually in Europe it's about to be...

I will never watch 20 ads in a 15 minutes video, it's worse than television.

Make it a reasonable number of ads and I might consider it

Some youtubers are so greedy it's unreal, you barely see the red line because it's way too filled with yellow spaces

*you pay YouTube for the content they didn't make or they turn the thumbscrews.

enshittification everywhere.

Who could have POSSIBLY seen this coming?

Enshittification must be stopped

why is everything being enshittified this year? :(

Unpopular opinion: this is a good thing.

(Waits for down votes... )

This is healthy for the ecosystem, it makes it possible for other video platforms to compete, and be sustainable. Google providing the loss leader in video streaming makes it difficult for other platforms to exist, and sustain themselves, because they don't have Google's war chest.

So it's going to be a difficult transition, but now there is wiggle room for other platforms to exist. And with 1 gigabit, and 10 gigabit home internet connections becoming more common globally, we have options for more interesting gorilla distributed video streaming.

uBlock Origin and ReVanced users: I missed the part where that's my problem.

Yeah, no.. it's already overpriced.

Paramount + £6.99 Netflix £10.99 (standard) Youtube £12

Makes no sense.. they don't have anything like the production overheads. Stuff like Star Trek and Stranger Things are expensive. '10 greatest cat videos' is not.

If some day I cannot block ads on YouTube I'll go to Patreon or any other platform that gives creators a real share of what I'm paying. Google will not see my money.

Get fucked Google. Glory to the adblockers.

The way Google is starting to abuse its position of power to crackdown on its users, its really comes to show the cracks in its armour.

It's the beginning of the end for Google.

Long live open source software!

More enshitification.

mine went from 17 AUD to 33 AUD.

what a bunch of greedy assholes.

I was paying for it for years. But now I'll go out of my way to not pay for it. No doubt a lot of people will too.

The stupid thing is that they could have approached this in a much less dickish manner. Seriously. First, they are making money off us as it is with their demographics and the fact they are not utilizing this cash cow as before means they have gotten too greedy for their own good, or mismanaging funds which is a completely unrelated problem. Long ads, unskippable ads, expensive premium. This is the beginning of the end of something they used to offer as free, resting on their laurels as a monopoly, like the airline industry. When they are now practically forcing the cobra effect. Eventually, it will get so silly, it will go the way of the dod like Angelfire. AOL, and Geocities. Or, soon, Netflix.

I would have started it similar to Patreon, like, "by donating $1/mo, you can support artists like this," and incentivize the publishers with monetary gain and higher search results. Nobody is gonna miss $1 or $12/year. You multiply that by millions of viewers, that's millions of dollars on top of their demographics. Second, they could have had a 5 second bumper, similar to PBS, like "This and other find content is brought to you by Exxon and the Chubb group" or whatever. Five seconds. Front and back. Not enough to cause outrage. Skippable, but not so annoying, everyone skips.

If ads werent accompanied by malware, scams and right wing propaganda farms I might have considered not blocking them but as it is, no.

Or you just continue to block the adds.

.

Or how about I continue to use uBlock Origin and do neither.

The worst part of it is that they are still driving up the cost by bundling YouTube music.

They've already calculated, how high and in how many increments, they can rise their prices, while still coming out ahead. For every country specifically.

They've been also serving ads for YouTube premium as well recently

My guess it that it's to rope in people who don't use adblock

I still maintain that YT Premium is a great service if you're like a lot of people and YT is the majority of your online video consumption. From a price to use comparison standpoint, it's unbeaten. Netflix, Hulu, Crunchyroll, etc all pale in comparison.

But their insistence on bumping up prices, bundling YT Music and their war on ad blockers now is making it really hard to try to keep it. Hopefully now that Google is trying to cash in, we get some real competitors. Because right now when it comes to the sheer amount of content, visual quality and reliability of streaming nothing compares.