https://en.wikipedia.org/wiki/Hasbara
Among early Zionists it was common to label communicative efforts propaganda. Theodor Herzl used the term at the 3rd Zionist Congress in 1899, where he asked fellow Zionists in the audience "to engage in propaganda". At the time the term "propaganda" was considered neutral. The term is now pejorative. "Propaganda" is now typically used for official government statements or by critics of pro-Israeli advocacy groups to portray the communication as misleading and manipulative.