Possibly the only thing RFK jr. has ever been correct about
this post was submitted on 20 Nov 2025
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So they just use the international recipes instead of the kids crayons American version.
Have a look at "Fruit Loops" (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places...
Yeah because its the colors that are causing diabetes. Ppl complaining about artificial dyes in the US are missing the forest for the trees.....
Europeans bragging are just reverting to their natural sense of false superiority.
The rest of the world doesnt give a shit about it at all
Finally. It was the unhealthy artificial dyes that were holding me back from eating Doritos.
Atleast we won't have to get vaccinated anymore now
“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement
Confirmed: Crystal Pepsi is BACK baby!
Don't get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.
plays Right Now by Van Halen
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need "cool" branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn't look right to them?
The primary sense of humans is vision. If something doesn't look right, you won't want to eat it
Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables
It's all about data and conditioning.
It's important that customers care about superficial bullshit.
The article never says what NKD stands for
Naked. They couldn’t use the brand name without running into trouble with naked, which is owned by either Pepsi or coke.
Alternate theory: This is a conspiracy to turn the Latin alphabet into an abjad. Would go along nicely with Zohran Mamdani teaching Arabic numerals.
Wait, why would they get in trouble? PepsiCo owns all of these companies (Frito Lays, Naked, Doritos/Cheetos, etc.).
Branding is still a major issue even within subsidiaries, but you’re right, they’re in a much better situation than if it were owned by coke
Ah, okay, makes sense. So not an acronym.
No Kolor Doritos and other stuff®️
Oh, obvious...
This is an advert.
Corporate advertising welcome in c/news now. All hail mega corp.
Slashvertisements? In your community? It's more likely than you think
I'm my day we'd call 'em a shill and grab pitchforks!
That same carbohydrate and sodium food product you know and love.
Don't forget about that ultraprocessed yummy goodness!
While this is for the best, I can't wait to trick people into eating flaming hot Cheetos
No more red fingers of death.
Eat them with chopsticks and avoid the finger cake entirely! I use chopsticks to eat Cheetos and Doritos.
Then I would have 2 sets of chopsticks next to my bed, which seems weird...
^ The actual practical benefit.
Only have anecdotal evidence, so I could be crazy(I am. 😊), but the artificial colors can trigger intense manic episodes. I wouldn’t mind this, but it’s followed with an almost equal depressive episode and I dislike those a lot. They’ve had Simply Doritos(white cheddar nacho—tastes like white cheddar popcorn; cool ranch—REALLY good!) and white cheddar Cheetos for a while. I like them all and no episodes.
I love flaming hots, so I am very excited about this!