this post was submitted on 20 Feb 2026
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[–] jontree255@lemmy.world 167 points 6 days ago (18 children)

I’d be surprised if Xbox is a thing in 5 years after this news. The way things are right now Microsoft can’t make an Xbox console that will succeed by any metric. Maybe it’ll stick around as software.

Phil had to salvage the brand after the fucking disaster that was Xbox One and I don’t think he was terrible but it clearly wasn’t working out.

Replacing him with the head of Core AI is a fucking joke though.

With the cost of hardware skyrocketing and Sony closing studios gaming is in a really dark place right now.

[–] LurkingLuddite@piefed.social 45 points 5 days ago (1 children)

Gaming is in a great place. AAA gaming is not, because of-fucking-course corpos don't understand art.

[–] PalmTreeIsBestTree@lemmy.world 7 points 5 days ago* (last edited 5 days ago) (3 children)

It’s in a dark place because it is going to eventually become unaffordable to those who haven’t purchased a console or pc or handheld yet due to the ram shortage. I guess mobile gaming will become the main focus like it is in China.

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[–] scrubbles@poptalk.scrubbles.tech 35 points 6 days ago (1 children)

I wonder if this is a huge demotion for the AI guy. AI teams in Microsoft are "good" right now, I wonder if he fucked up in some way and they put him on xbox.

[–] jontree255@lemmy.world 36 points 6 days ago (3 children)

Yeah I don’t know. The knee jerk reaction Is “hey make Xbox have more AI”. She at least has the sense to have her first press release say “we’ll have no AI slop in our games” but we’ll see if that lasts.

CoD has been caught using AI art already.

[–] caut_R@lemmy.world 15 points 5 days ago (1 children)

The term „AI art“ irks me, IMO it tries to legitimize the virtual theft that it’s based on by implying there‘s a creative, artistic process behind it. It‘s gotta be a lobbied term.

[–] jontree255@lemmy.world 12 points 5 days ago

Yeah thats fair. Slop is more appropriate.

[–] Cethin@lemmy.zip 5 points 5 days ago

The thing about that press release is that it fairly cleverly doesn't say "no AI." It says no slop. She'll push AI, it'll create slop (as always), but she'll argue it isn't slop and is actually great.

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[–] bitjunkie@lemmy.world 22 points 6 days ago* (last edited 6 days ago)

A silver lining is that the NVIDIA/OpenAI deal was cut by ~70% this week, so hopefully the reality of AI not being a panacea sets in for those who have been driving the prices up. If the planned data centers never actually get built, production will shift back and consumer pricing should adjust accordingly. The MBA class will keep trying to manipulate it artificially of course, but they'll only be able to keep the ruse this far from reality for so long.

[–] OscarRobin@lemmy.world 10 points 5 days ago (1 children)

Xbox is just going to be a brand/publisher I reckon.

There’ll be ‘Xbox verified’ console PCs or somesuch that aren’t necessarily made by Microsoft, and there’ll be the Xbox app for games and streaming, and Xbox published games.

And then another 5-10 years later they’ll phase that out and just be ‘Microsoft Gaming’ or somesuch branded, and the last traces of Xbox will be gone.

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[–] darkstar@sh.itjust.works 6 points 5 days ago

Gaming is most definitely not in a dark place right now

Steamdeck, Gaming on Linux, indie games, Arc Raiders, skies are blue and the sun is shining my friend

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[–] RightHandOfIkaros@lemmy.world 95 points 5 days ago (8 children)

Literal definition of Monkey's Paw:

All the Phil Spencer haters get to rejoice that he is gone. But now he is replaced by a woman who has only ever had AI related positions at Microsoft, and previously worked at Meta.

Even her letter to employees sounds AI generated.

[–] JDPoZ@lemmy.world 33 points 5 days ago (4 children)

Exactly.

People forget that the Xbox game division is only a subset of Microsoft so Phil always had to answer to the bigger suits.

Phil actually made games. Phil came from a pretty cool era and I’ve seen him interviewed over the years by people who you only go talk to if you liked games.

As far as US game company execs go, Phil wasn’t the worst.

Also as far as I know, unlike the head of a certain studio who ruined WoW and CoD and more, he wasn’t mentioned recently on a certain set of files that were made public recently.

I know it’s not exactly a high bar, but Phil actually seemed like someone who cared about gaming in general, but he probably also didn’t get to be in charge by pushing back and sticking his neck out to save everybody else whenever it came to making the Xbox division as profitable as the suits above him demanded.

Whoever is next will be likely switching from a shovel to an excavator to dig the Xbox brand’s grave.

[–] Aielman15@lemmy.world 13 points 5 days ago* (last edited 5 days ago)

Phil actually made games

He did???

Like, seriously. The guy was in charge for 10 years. He did jack shit, and none of his first party studios managed to create something worth under his leadership.

A few years after shutting down Lionhead, he and Bond talked about "learning from past mistakes" so that it wouldn't happen again. Years later, he shuts down Tango (the day before Matt Booty praised their game as something Xbox needs more of), Toys for Bob (and then, when they buy back their independence, contracts them for an Xbox game, because what is consistency?), Turn 10 (now a support studio), Arcane Austin. Rare spent half a decade working on a game that never got past its pre-production phase. He hyped Coalition as the "world's first AAAA studio", then unceremoniously shut it down with nothing to show for it despite working for 7 years and with outside help on one game.

343 was mismanaged for years and he never did anything to fix that, either. Of course that bit him in the ass when he bet everything on Halo Infinite, the only first party game to launch alongside the Series X, which was eventually delayed a year later. An entire year without first party games for their console. (Yes, Covid was bad for everyone in the industry, but their competition was able to release games in that timeframe). He then hoped for Starfield to save the day, which obviously didn't happen, and by then everyone's patience was over. 80 billion dollars down the drain for what? If I was anyone in a position of power at Microsoft, I would be pissed too.

He spent a decade pushing for GamePass and Xcloud, but never marketed it outside of niche audiences. I live in Italy and I've never, ever seen an Xbox ad in the past ten years. I can assure you none of my "normie" friends and family know what the current Xbox is called, let alone what the fuck GamePass is. The shit is so bad, my brother thought Cyberpunk 2077, a game that premiered on an Xbox E3 and that Microsoft had exclusive marketing rights for, was a PS exclusive. Could you believe that? Heck, everyone I talk to is surprised to hear that the Xbox One and Series offer retrocompatibility for OG Xbox and X360 games because, guess what, they never ran ads for that, either.

So many things went wrong with Xbox under his leadership, you could probably convince me he was working undercover for the competition to tank the brand. I honestly fail to think of one thing he did that worked. Like, I could go on for days. Heck, I'll do one more: he spent the last few years attempting to merge the Xbox, PC and mobile audiences, yet using the Xbox store on PC is still a miserable experience that makes you wish you were using any other storefront. Ten years! He couldn't find the time to fix that? Did he forget? Did he even care in the first place?

Spencer did jack shit for Xbox. The guy made promises every year, every year delivered nothing but lies, corporate bullshit and "how do you do, fellow gamers?" moments.

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[–] Grass@sh.itjust.works 11 points 5 days ago

maybe the woman is actually AI as well

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[–] W3dd1e@lemmy.zip 45 points 5 days ago

Spencer leaving Microsoft: Yay!

Spencer being replaced by a Marketing Exec who leads an AI division: FUUUUUUCK

[–] tuckerm@feddit.online 100 points 5 days ago (2 children)

Crazy how Microsoft spent the GDP of a decent sized country on acquiring game developers to bolster Xbox, then gave that strategy about 25 months to actually work before deciding "nevermind, pivot to AI then sell it for parts."

[–] P00ptart@lemmy.world 27 points 5 days ago (1 children)

They really fucked up on their marketing by saying everything is an Xbox. Confusing non-gamers, annoying real gamers, and disappointing aspiring gamers.

[–] Regrettable_incident@lemmy.world 15 points 5 days ago (2 children)

I wonder if the incoherent Xbox names hurt them too. I'm not into Xbox, but I couldn't tell you what is the latest model, or which model follows which. This is a barrier for entry to the ecosystem.

[–] P00ptart@lemmy.world 6 points 5 days ago

"mom, I want the new Xbox for Christmas" "Youve got a tablet and a TV, the commercials say you already have 2"

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[–] maplesaga@lemmy.world 21 points 5 days ago

The CEO gets a bonus if he increases the stocks value. They dont care if its actually profitable, as long as they get paid before it fails.

[–] QuentinCallaghan@sopuli.xyz 86 points 6 days ago (7 children)

Considering how the person replacing Spencer has been known from leading Microsoft's AI division and isn't much of a gamer, this doesn't make Xbox's future rosy. Dwindling sales, large layoffs and RAM prices skyrocketing... I highly doubt they can build a competitive console.

[–] scrubbles@poptalk.scrubbles.tech 46 points 6 days ago (3 children)

Hey don't discount them that much, they also can't make games either. They're going for full on business-only approach, consumers are not a priority for them at all anymore.

[–] UnderpantsWeevil@lemmy.world 12 points 6 days ago* (last edited 6 days ago)

You can sell consoles with advertisement and marketing. The product is a secondary concern.

And with AI + bunch of privately owned mass media, you can saturate the brains of the next generation of gamers with endless targeted ads.

Fully expect Discord to begin vomiting ad spam into random chat streams like Reddit channels are getting bombarded with Crypto Casino promotions.

[–] frank@sopuli.xyz 10 points 6 days ago

It really does seem to follow the classic arc of going from marketing to consumers to B2B but like, you can't sell games B2B can you? It's so direct to consumer

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[–] EvilBit@lemmy.world 71 points 6 days ago

I would leave a flaming wreck too.

[–] mrmaplebar@fedia.io 39 points 5 days ago

I'll not sure Spencer had been doing a great job, but this feels incredibly abrupt and makes me wonder if Xbox's next generation hardware plans are cancelled in favor of a software and AI approach. The new CEO being an AI suit makes me think they want to take shit it a very different direction.

[–] LostWanderer@fedia.io 36 points 5 days ago (7 children)

Microslop is making a number of baffling choices that were influenced by huffing the farts of Satya and other AI fools. Asha Sharma is in no way capable of running Xbox anywhere but into the ground (not like she'll have to do much, given the state of Xbox). Phil Spencer retiring from Microslop is probably a move he made knowing they are going to continue their downward spiral. Sarah Bond resigning from her position is a curious one. I wonder if Microslop execs talked future plans for Xbox with her, and felt so stunned by their incompetence, Sarah decided to abandon the Xbox division. There are other factors likely involved, but, I doubt we'll be privy to those details just yet. When the postmortem of Xbox is released...The people involved might talk about, at least I hope so.

As I don't feel Xbox as a console has a future, my current plan is to abandon Xbox as a platform. It will take time because right now buying an upgraded Gaming PC will be difficult, due to the insanity of hardware prices. For now, I'll have to simply save my money and bide my time.

[–] MilitantAtheist@lemmy.world 8 points 5 days ago

I don't doubt Sarah was being brought up as Phils replacement, but Satya wanted an AI puppet at the helm, so Asha got inserted. Being passed over for her ascent, Sarah had no real choice than to leave.

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[–] TORFdot0@lemmy.world 26 points 6 days ago (1 children)

Phil was probably the last thing keep Xbox from fully imploding. You could tell he was an actual gamer that cared about the Xbox as a games console and not whatever Frankenstein they are going to turn it into.

It’s sad but Xbox had a really good run. Xbox won’t exist beyond the next console generation, it may not even make it that far before it just becomes gamepass.

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[–] zewm@lemmy.world 23 points 6 days ago (8 children)

PlayStation outlives yet another competitor.

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[–] absquatulate@lemmy.world 13 points 5 days ago

They're gonna fuck up Forza Horizon 6 and Fable, aren't they? I was cautiosly optimistic about those two under Phil, but I'm pretty sure they're doomed now

[–] devolution@lemmy.world 15 points 5 days ago

Microsoft needs to have a sit down with Sega on how to become a decent 3rd party developer.

[–] Aielman15@lemmy.world 17 points 6 days ago

I was going to say "good riddance", but considering that his replacement is a former AI exec... Lol.

To be fair, I don't envy anyone who is put in charge of the mess that is Xbox right now.

[–] Tamps@feddit.uk 16 points 6 days ago (1 children)

I wonder how much of this is the big bet that they placed on buying up Activision Blizzard (plus other studios) and not being able to show enough growth on Gamepass?

And now of course, with skyrocketing hardware costs, and the ripple effects of tariffs before that, even putting MS’s preoccupation with cloud services and AI to one side, the console business probably isn’t the money spinner it once was.

[–] hitmyspot@aussie.zone 12 points 6 days ago

This could be good for gaming if it's the death knell of subscription 'ownership'.

[–] commander@lemmy.world 16 points 6 days ago* (last edited 6 days ago)

After Mattrick, they probably shouldn't have promoted internally from the executive class that went along with the pivot of internal studios to kinect and home theater media center. They needed leadership that knew how to deliver quality games on time. Saw Sony hit its stride mid-PS3 era with the advent of the AAA narrative action adventure game and could never adjust to that. I know American company, but maybe they should have looked to Sega, Capcom, Koei Tecmo to lead Xbox game studios and someone else to lead hardware and services. Xbox was at its best when it was paying for timed exclusives in the 360 era from third parties and funding 2nd party exclusives. Their internal studio production has been weak for like 20 years. Halo, Gears, Forza Motorsport, Fable has fallen to all of them in the doldrums and Forza Horizon being their only high tier Xbox associated IP now. I'd take someone from Square Enix today to lead Xbox studios today. The last decade they've churned out games even though mostly not AAA, they're mostly solid games and satisfy a lot of niches like Dragon Quest Monsters. Square Enix games are oddly experimental and creative for such a large publisher. Something Xbox sorely lacks. Master Chief is barely surviving as a console mascot and that's practically all they have at this point. Conker and Banjo are irrelevant with how they've handled those IPs

How sad for Obsidian Entertainment to go the same way as Black Isle Studios... but they probably will when the Xbox division completely fails.

[–] ampersandrew@lemmy.world 10 points 6 days ago (1 children)

A simultaneous retirement/resignation says to me that the two of them were asked to do something very stupid or very unethical. And they've stomached a lot of unethical lately.

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[–] KiwiTB@lemmy.world 9 points 6 days ago

Makes sense, Xbox is barely a thing anymore

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