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166
Nvidia CEO Says He Gets Where The DLSS 5 Outrage Is Coming From: ‘I Don’t Love AI Slop Myself’ (kotaku.com)
submitted 16 hours ago by inclementimmigrant@lemmy.world to c/games@lemmy.world
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[–] yggstyle@lemmy.world 6 points 1 hour ago

Just remember: every statement he is making isn't to gamers or the consumer market. He's addressing shareholders. Every new keynote and public interview just demonstrates it more clearly.

Nvidia wants you to be cool and buy whatever castoff cut down parts they couldn't figure out how to sell to the military or datacenters. If anyone hadn't noticed by now: generational gains aren't anything but software generated bullshit now. Its just there to bilk users into staying "loyal" as they exit this sector.

Companies aren't your friends.

[–] verdi@tarte.nuage-libre.fr 7 points 2 hours ago

"You're wrong"

[–] Scio@lemmy.world 21 points 9 hours ago

🤡

[–] Tronn4@lemmy.world 7 points 7 hours ago

Jensen loves sloppy servings

[–] BlameTheAntifa@lemmy.world 52 points 11 hours ago (1 children)

Steve Buscemi in the famous “How do you do, fellow kids” meme

[–] CaliforniaSober@lemmy.ca 2 points 7 hours ago

Gotta have Steve AI’d into a god awful faux alligator jacket…

[–] SalamenceFury@piefed.social 32 points 11 hours ago

Jensen, you created this. Own it.

[–] unexposedhazard@discuss.tchncs.de 105 points 14 hours ago (3 children)

‘I Don’t Love AI Slop Myself’

Yes you do and we have you on camera saying that you do.

[–] SalamenceFury@piefed.social 23 points 11 hours ago (1 children)

it's literally this meme

ztvZrJBYlW4luJo.gif

[–] meejle@piefed.world 47 points 13 hours ago

Twist: he actually hates AI but DLSS 6 is changing his words in real time

[–] thermal_shock@lemmy.world 29 points 12 hours ago (1 children)

What a lying cuck. Then cancel all the AI bullshit, put your money where it counts.

[–] Regrettable_incident@lemmy.world 1 points 7 hours ago

Yeah, up his own arse, in small change.

[–] Goodeye8@piefed.social 165 points 15 hours ago (4 children)

I was going to dispute his bullshit but then I found this gem:

And it would generate in the style of that, all consistent with the artistry, you know, the style, the intent of the artist. And so all of that is done for the artist, so that they can create something that is more beautiful, but still in the style that they want.

Dude is literally saying AI will do a better job at creating art than the artist. Talk about being tone-deaf. The future of artistry isn't a fucking etch a sketch and prompt engineering you fucking donkey.

[–] Quazatron@lemmy.world 3 points 4 hours ago (1 children)

A prompt driven etch-a-sketch would actually be awesome, and I think it could be built with a Raspberry Pi Zero 2W and a couple of stepper motors, so pretty cheap.

[–] Goodeye8@piefed.social 3 points 4 hours ago

Excluding the ethics of using AI models that does sound like a cool side project to tinker with. But I meant kinda the opposite of what you imagined. I meant you create a sketch or a rough draft of what you're imagining and then spend the rest of the time prompting AI to make it into the final image.

[–] smeg@feddit.uk 51 points 13 hours ago (2 children)

I prefer this quote

It’s ground truth structure data guided

Nobody knows what it means, but it's provocative

[–] False@lemmy.world 13 points 12 hours ago (1 children)

I know what it means, but it is using jargon to say something simple to mislead people

[–] Don_alForno@feddit.org 5 points 8 hours ago* (last edited 8 hours ago) (1 children)

What does it mean? To me it's like words pulled randomly out of a hat. (i.e. the emperor has no clothes on.)

[–] TechLich@lemmy.world 5 points 7 hours ago

I think they're saying that it's not generating slop from nothing. They take the artist's "structure data" as a "ground truth" and the generation is "guided" to generate slop that won't deviate too far from the original?

[–] musubibreakfast@lemmy.world 8 points 12 hours ago (1 children)

It gets the people going

[–] FudgyMcTubbs@lemmy.world 1 points 2 hours ago

I'm definitely in my zone.

[–] mrmaplebar@fedia.io 30 points 15 hours ago (1 children)

The future of artistry isn't a fucking etch a sketch and prompt engineering you fucking donkey.

Definitely not the future of art, but it could be the future of the media business. These greedy suits don't care about "artistry" and will do anything to save money on labor costs. Unless, of course, people continue to push back hard against the ensloppification of everything we love.

We hate AI, but to be honest we don't have it nearly enough...

[–] Goodeye8@piefed.social 7 points 15 hours ago (1 children)

I have no illusions about managers and executives, who have never worked for a living, salivating over the cost cutting opportunity. I was talking more from the perspective of the artist. I doubt any artist would consider this as actual art because it's the most soulless way of creating art. It's the rough equivalent of writing about what you'd want to draw instead of actually drawing it.

[–] pivot_root@lemmy.world 5 points 13 hours ago (1 children)

There's a few of them. Notably, the guy who didn't care that AI art is built on the back of copyright violations getting pissy about his AI-generated art not being eligible for copyright.

But more importantly here, I don't think most artists in the gaming industry are in much of a position where they can stand by their artistic integrity. If every publisher pushes studios into using AI to be more "productive", the choice becomes between slopping or starving—and most people don't like starving.

We as consumers are the only ones that can afford to push back against this shit. Our survival doesn't rely on buying DLSS 5 games so we have the ability to boycott them to send a message.

[–] Goodeye8@piefed.social 2 points 4 hours ago

The entire situation is pretty dire because I fear there's a critical mass of consumers who don't give a shit or even like the slop filter. And for artists it's even worse because I agree, most of them probably won't get a say in the matter and they get stuck doing soulless work. But I also think we're going to artists either move into the indie scene or completely exit the industry (either by force as people get laid off to put more soulless work on a single individual or by attrition where the wages get reduced because "your work is now mostly done by AI").

My light at the end of the tunnel is the hope that we're just going to get more and more small and/or independent studios doing their own thing and having the creative control to tell Huang to shove his slop filter up his ass. The trend is already going that way with some of the best games of recent years coming from smaller studios while the traditional AAA struggles to find a footing.

[–] TachyonTele@piefed.social 5 points 12 hours ago

Lol etch a sketch is great

[–] bitjunkie@lemmy.world 122 points 16 hours ago (2 children)

… every single frame, it enhances but it doesn't change anything.

Yeah ok this guy needs to look up those words

[–] WoodScientist@lemmy.world 72 points 16 hours ago (2 children)

"I'm not changing anything, I'm just enhancing your face!"

[–] MutantTailThing@lemmy.world 20 points 15 hours ago (3 children)

I once got permabanned from reddit for saying something like this lol

[–] Regrettable_incident@lemmy.world 2 points 7 hours ago

Here you just get spanked.

[–] OfCourseNot@fedia.io 15 points 15 hours ago (1 children)

Nah it's ok. This is the games comm, WoodScientist obviously meant in Minecraft.

[–] WoodScientist@lemmy.world 13 points 15 hours ago

Obviously!

[–] paraphrand@lemmy.world 3 points 15 hours ago

Everyone should be saying even more provocative and violent things. More often in more places. It gets upvotes and views and increases time on the platform.

Let it rip.

[–] inclementimmigrant@lemmy.world 4 points 14 hours ago

I think it would be more like I super glued a horrible facemask on top of your face there but I didn't touch your underlying facial bones. But hey I allowed the developer to at least adjust what parts of your face I won't put a horrible sticker on.

[–] i_stole_ur_taco@lemmy.ca 5 points 15 hours ago

Is he saying it doesn’t do anything? Then why is he selling it?

[–] MoogleMaestro@lemmy.zip 34 points 15 hours ago

"I don't like crack myself, so I get community concerns around it" -- said the local crack dealer, when reached out for comment on the story. "I only profit around the stuff, I wouldn't want it myself."

[–] MolochHorridus@piefed.social 38 points 15 hours ago (1 children)

“You know, all of the AI-generated content increasingly looks similar and they’re all beautiful and so I’m empathetic towards what they’re thinking.”

  • Jensen “the Slopman” Huang
[–] jballs@sh.itjust.works 4 points 8 hours ago (1 children)

I'm still trying to decode that sentence.

“You know, all of the AI-generated content increasingly looks similar and they’re all beautiful and so I’m empathetic towards what they’re thinking.”

Who does he mean by "they"? Who's beautiful? Who's he empathetic towards?

[–] Skua@kbin.earth 2 points 8 hours ago

My attempt to rephrase it based on how I understood it after listening to that section of the podcast (which I cannot recommend, he's absolutely just spouting marketing shit):

You know, all of the AI-generated content increasingly looks similar, the faces generated are all beautiful in the same way, and so I'm empathetic towards what videogame fans are thinking about DLSS5

[–] hperrin@lemmy.ca 20 points 14 hours ago

He literally built the biggest AI slop empire in existence. Fuck his bullshit.

[–] Damarus@feddit.org 25 points 15 hours ago

CEOs are a plague

[–] DarkCloud@lemmy.world 12 points 14 hours ago

Me loves money. That's all.

[–] Deestan@lemmy.world 15 points 15 hours ago (1 children)

If he even half "gets" it, it wouldn't have existed in the first place.

[–] scrubbles@poptalk.scrubbles.tech 7 points 11 hours ago

Yeah let's smash-cut back 48 hours ago where he told us we were all wrong. Dude is Backpedaling and desperately trying to do damage control.

[–] chunes@lemmy.world 3 points 15 hours ago (1 children)

At the end, he says game devs have the choice on whether it's used or not. Is that true? Is this a dev technology? I was under the impression that it's a consumer technology you can enable in your 3D settings like anti-aliasing or something.

[–] Paradachshund@lemmy.today 5 points 14 hours ago

The game has to have implemented it, just like all graphics settings.