this post was submitted on 21 Jan 2024
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  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

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[–] gullible@kbin.social 165 points 1 year ago (3 children)

You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

[–] Nobody@lemmy.world 58 points 1 year ago (1 children)

You may not like it, but this is what peak advertising looks like. Add in some T-shirts with swastikas on them, and they've nailed their target demographic.

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[–] meco03211@lemmy.world 24 points 1 year ago (4 children)

I've clicked a few "sources" from a dude I know on Facebook that constantly posts his crazy bullshit. Dick pill ads for days.

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[–] dejected_warp_core@lemmy.world 98 points 1 year ago (2 children)

I'm calling it now. Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

People like this never, pathologically, ever, ever admit making a mistake.

[–] CobblerScholar@lemmy.world 35 points 1 year ago (1 children)

He has too much money to give a shit, he lost more money than anyone has literally ever on this deal and he still has more money than almost anyone who's ever lived. Only way he stops being like this is if he drops dead from the inevitable overdose he's queuing up for himself

[–] SpaceCowboy@lemmy.ca 14 points 1 year ago

Eh most of that "money" is actually leveraged Tesla shares. Tesla shares that are overvalued. If he runs Tesla into the ground it's not actually implausible he goes bankrupt.

Of course for the billionaires "going bankrupt" isn't the same as it is for you an me. He'll still live a life of luxury we can't even imagine, he just won't control as much of the economy as he does now. And he can always scam his true believers out of some money by creating a startup promising to to build robot dolphins or whatever (it doesn't matter he's a hype man) which he'll never deliver and idiots will throw money at him.

[–] CileTheSane@lemmy.ca 15 points 1 year ago (6 children)

Even if his aim was to not destroy Twitter from the inside, he will absolutely say that was his goal when it eventually happens.

Could that open him up to lawsuits from investors?

[–] andros_rex@lemmy.world 12 points 1 year ago (3 children)

His investors wanted this. Twitter was a huge threat to a few oil rich autocratic regimes.

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[–] MaxPower@feddit.de 97 points 1 year ago (3 children)

Well he told advertisers to fuck off so they did.

To me as an average Joe it seems pretty dumb to tell your advertisers to fuck off when they provide a big chunk of your income but hey, I'm not a stable genius billionaire so I just don't get Elon's 5D chess moves. Right?

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[–] zeppo@lemmy.world 78 points 1 year ago (5 children)

Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

[–] dinckelman@lemmy.world 54 points 1 year ago (1 children)

Prime example of "source? trust me bro". Elon can make up whatever metrics he needs to, but it doesn't make the platform any better

[–] zeppo@lemmy.world 20 points 1 year ago

Advertisers surely know he's full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he's also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

[–] Introversion@kbin.social 14 points 1 year ago (1 children)

Maybe misspelled “enraged”?

Tbf I think the YouTube comment section has that one too

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[–] Scotty_Trees@lemmy.world 52 points 1 year ago (1 children)

I don't use Twitter and my life is better off.

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[–] ohlaph@lemmy.world 45 points 1 year ago (1 children)

Ten is a terrible site anyway.

[–] harry_balzac@lemmy.world 19 points 1 year ago (5 children)

Please don't associate Xitter with the ancient Romans. They never hurt you.

[–] dustyData@lemmy.world 24 points 1 year ago (3 children)

They never hurt you.

This heavily depends from which geographical region you're from. They were the champions of imperialist colonialism for a loooooong time.

[–] Buddahriffic@lemmy.world 11 points 1 year ago (1 children)

Hell, I'd broaden it to the whole world because the Romans popularized Christianity, which pretty much immediately kicked off millennia of religious conflict. Christians vs "pagans" (which wasn't one single group), Christians vs Christians, Christians vs Jews, Christians vs Muslims, Christians vs all "pagans" in the world (and their history), Catholics vs Protestants, church vs science...

Maybe Christianity would have risen without the Romans, but it wouldn't have had such a powerful papacy without the Roman legacy. And as much as I hate religion, I have to admit it wasn't all bad; if it weren't for the clergy, even more Roman knowledge would have been lost and education in general through Europe would have been worse. Maybe. Islam did have Christianity beat for education and progression for a while, and the church did have a habit of condemning science that contradicted the idea that we were special in every single way.

[–] harry_balzac@lemmy.world 10 points 1 year ago (1 children)

People who seek power and authority will use whatever tools at their disposal. Christianity is a good tool because it is inherently monotheistic (leaving all the Trinitarian nonsense aside), thus making it authoritarian. One God. One mouthpiece. Christianity would have become dominant somewhere else and infected the world.

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[–] Treczoks@lemmy.world 37 points 1 year ago (14 children)

Since when do "high quality ads" exist? I mean, the mentioning of "low quality ads" implies that those others might actually exist.

[–] hannes3120@feddit.de 24 points 1 year ago

Probably meaning ads for real products and travels etc.

[–] ShustOne@lemmy.one 13 points 1 year ago

As a current Twitter user I would say there's actually a large void between normal ads and whatever the hell I'm getting served on that platform these days.

[–] pycorax@lemmy.world 11 points 1 year ago (2 children)

Thai and Japanese TV ads are quite something else

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[–] SpaceCowboy@lemmy.ca 36 points 1 year ago (2 children)

I'm starting to think that telling your customers to "go fuck themselves" may not be a sound business decision.

[–] afraid_of_zombies@lemmy.world 14 points 1 year ago

So that's why my boss won't let me do it.

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[–] iAvicenna@lemmy.world 33 points 1 year ago (2 children)

Elon gets what Elon deserves

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[–] tigeruppercut@lemmy.zip 31 points 1 year ago (2 children)

AI undressing apps you say? AI's about to make that video of Elon telling advertisers to fuck off a lot more surprising.

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[–] EdibleFriend@lemmy.world 28 points 1 year ago (13 children)

I mean....youtube is the same tho. I constantly get ads for apps that are basically flat out saying you can use it to make porn of anyone you want. Not to meniton the constant scams. There is that big one that pops up all the time claiming you can get a online only, no experience necessary, data entry job for Disney starting at something crazy like $25 an hour.

Musk is shit, X is shit but....all of them allow these kinds of ads.

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[–] homesweethomeMrL@lemmy.world 25 points 1 year ago (1 children)

People are still on Xitter? Gross.

Xitter is great for keeping the riff Raff contained, else they share their shit takes with the rest of the internet.

[–] KingThrillgore@lemmy.ml 24 points 1 year ago

What's that you say? Advertisers took his advice at that event seriously?

[–] GlendatheGayWitch@lemmy.world 21 points 1 year ago (2 children)

We learned in D.A.R.E. that X is bad for you. Seems like X in its digital form is also bad for you and for its dealer.

[–] ShaggySnacks@lemmy.myserv.one 14 points 1 year ago (1 children)

I was told to test your X to make sure it wasn't laced with something else. Pretty sure the online X is laced with a lot of racism, transphobia, homophobia, sexism, and everything else that makes a fascist get their dick hard.

[–] Snapz@lemmy.world 13 points 1 year ago (1 children)

I was told X gon give it to you

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[–] Bleach7297@lemmy.ca 19 points 1 year ago* (last edited 1 year ago) (8 children)

I care just enough to say I don't care.

I was repeatedly called a GPT3 bot on Xitter. This was before it was even public.

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[–] victoitor@lemmy.eco.br 18 points 1 year ago (6 children)

How about we agree to call X/Twitter as Xitter. It avoids the confusion.

[–] FlyingSquid@lemmy.world 46 points 1 year ago (1 children)

Nope. I'm calling it Twitter. If he says it's okay to deadname trans people on his platform, I'm going to deadname his platform.

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I find it particularly funny to call it X(formerly twitter) every time I have to mention it.

Also kind of love how Dubious X is as a name cause I always think it's a porn site before my brain clicks

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[–] werefreeatlast@lemmy.world 15 points 1 year ago (1 children)

Be careful with undressing apps...do not point them at your really weirdo friends.

[–] halva@discuss.tchncs.de 10 points 1 year ago

might have more fun with my weirdo friends than with those apps tbh

[–] arc@lemm.ee 13 points 1 year ago (2 children)

I still use Twitter but I have no idea what the quality of ads is like since they're long blocked. I could well imagine that there is some absolute bottom of the barrel garbage and scams a plenty.

[–] ours@lemmy.world 11 points 1 year ago

That's what happens when you cater to a bunch of right-wing extremists and literally tell mainstream advertisers to fuck off.

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[–] stratosfear@lemmy.sdf.org 12 points 1 year ago

SUCH GUD BIZNESS MAN

[–] Holzkohlen@feddit.de 11 points 1 year ago

And it's only a matter of time until those AI undressing app get banned by law. Good.

[–] BobGnarley@lemm.ee 10 points 1 year ago (3 children)

Didnt Netflix just start doing ads on there again?

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