Canada

There's a lot of obsession over protein, but most people don't need a lot. 50g per day is a common recommendation, and it's very easy to get that much without focusing on "protein source" foods. If you're an athlete and especially putting on muscle then you need lots more. I have seen vegan bodybuilders out there but I suspect a lot of them build most of their muscle on a meat-heavy diet and then went vegan later.

I suspect a lot of the high-protein discourse and anti-soy nonsense comes from animal agriculture lobby groups (and the seed oil bullshit). High protein milk?? Just a way to charge 2x for milk which is already high in protein. Greek yogurt? Look at the ingredients, it's yogurt with added whey protein - just buy Balkan yogurt for half the price and add your own protein powder. Your mixed nuts are high in protein? Yeah no shit, and potatoes are gluten-free and water has no trans fats.