this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] superkret@feddit.org 563 points 5 months ago (6 children)

Have they tried suing people who don't want to buy one?

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[–] Brkdncr@lemmy.world 310 points 5 months ago (17 children)

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[–] hildegarde@lemmy.blahaj.zone 173 points 5 months ago (11 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] Hideakikarate@sh.itjust.works 114 points 5 months ago (3 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[–] deegeese@sopuli.xyz 51 points 5 months ago (13 children)

A bad pickup truck is still just a pickup truck.

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[–] Ilovethebomb@lemm.ee 39 points 5 months ago (1 children)

Most pickup truck owners don't do that either.

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[–] Nollij@sopuli.xyz 47 points 5 months ago (17 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] faltryka@lemmy.world 130 points 5 months ago (10 children)

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[–] SouthFresh@lemmy.world 84 points 5 months ago (2 children)

Other truck makers tend to let their vehicles fully render.

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[–] ramble81@lemm.ee 66 points 5 months ago (2 children)

Just wait till DOGE start requiring it for all government vehicles

[–] ptz@dubvee.org 32 points 5 months ago (2 children)

"What?! You all wanted electric mail trucks, so here they are!"

(Sadly / Probably)

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[–] corroded@lemmy.world 33 points 5 months ago (2 children)

"Isn't well liked" is quite the understatement. "Despised" is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

I wouldn't drive one if it was given to me for free. I'd rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

Tesla's second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

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[–] JustZ@lemmy.world 179 points 5 months ago (5 children)
[–] themadcodger@kbin.earth 143 points 5 months ago (3 children)

Apparently Elon hates it when you call them swasticars, so definitely do not do that.

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[–] UnderpantsWeevil@lemmy.world 49 points 5 months ago (6 children)

I can understand why Nazis like it, given the truck's habit of trapping you inside as it engulfs you in flames.

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[–] floofloof@lemmy.ca 138 points 5 months ago (5 children)

The best thing they could do for their sales is get rid of all ties to Elon Musk.

[–] reseller_pledge609@lemmy.dbzer0.com 72 points 5 months ago* (last edited 5 months ago) (3 children)

And get real professionals to design and build future models.

[–] spankmonkey@lemmy.world 45 points 5 months ago* (last edited 5 months ago) (3 children)

Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn't any better than human eyes....

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[–] neineon77@lemmy.blahaj.zone 133 points 5 months ago (5 children)

I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

[–] PagPag@lemmy.world 84 points 5 months ago (10 children)

It’s a solid real world filter.

This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

[–] TheLowestStone@lemmy.world 61 points 5 months ago (12 children)

No social media is a green flag IMO.

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[–] But_my_mom_says_im_cool@lemmy.world 40 points 5 months ago (4 children)

Imagine a cyber truck bro listening to Joe Rogan in that thing. How does that not make every woman in sight instantly aroused?? /s

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[–] SDK@midwest.social 73 points 5 months ago

The Swasticar!

[–] Sprocketfree@sh.itjust.works 70 points 5 months ago (4 children)

Is this the one they let musk design? Feels like a Simpsons episode...

[–] Test_Tickles@lemmy.world 70 points 5 months ago (4 children)

Personally, I'm holding out for the Tesla minivan.

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[–] Toribor@corndog.social 67 points 5 months ago (5 children)

So... how long before the federal government buys up a couple million of these things...?

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[–] Glytch@lemmy.world 65 points 5 months ago (7 children)

I wish journalist would stop calling this PS 1 Pontiac Aztek "futuristic"; it just highlights how shitty our future is going to be.

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[–] shikitohno@lemm.ee 60 points 5 months ago (2 children)

Have they tried pulling out the "Make a vehicle that's not a massive and shitty death trap," or "Boot the Nazi from the company" stops? Because, I suspect doing those two might help it out.

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[–] ininewcrow@lemmy.ca 52 points 5 months ago* (last edited 5 months ago) (1 children)

I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don't like the brand.

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[–] rickdg@lemmy.world 50 points 5 months ago (11 children)

Have they tried making a decent truck?

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[–] jaemo@sh.itjust.works 49 points 5 months ago (5 children)

Why isn't the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That's how you deal with advertisers who don't wanna advertise with him so why not consumers who don't want to consume?

It's the next stupid, asinine step.

I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

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[–] ShaggySnacks@lemmy.myserv.one 47 points 5 months ago (1 children)

Muskie boy, have you tried suing people to get them to buy the truck?

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[–] Kiwi_fella@lemmy.world 46 points 5 months ago (6 children)

Is that "all stops", as in they will get rid of that guy who very definitely did a Nazi salute?

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[–] jaschen@lemm.ee 46 points 5 months ago (13 children)

I was one of those that put down a deposit and happily waited for this truck to replace my 25 year old car. Then after he called the diver/rescuers pedophiles, I was instantly turned off. Now I actively push others to not buy a Tesla and refer to all Teslas as a Nazi mobile.

Get fucked Elon.

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[–] Aeri@lemmy.world 43 points 5 months ago (9 children)

I wouldn't take a cybertruck if it was free, ignoring musk entirely it's just a bad vehicle.

The only place I'll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.

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[–] PanArab@lemm.ee 40 points 5 months ago (5 children)

It is not a good pickup truck regardless of Musk being a fascist

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[–] drmoose@lemmy.world 38 points 5 months ago (16 children)

Even if you ignore the politics it's just a terrible car that is way too expensive. I'm honestly surprised it sold any units at all but I guess people just like vanity toys.

[–] echodot@feddit.uk 34 points 5 months ago* (last edited 5 months ago) (1 children)

It's hard to find insurance for it, it's objectively terrible at its job, that's very few mechanics that can service it, It isn't available in Europe, it has terrible quality control issues, It is made by a company with terrible customer service, and it is made by Nazi

So many reasons not to buy it.

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[–] finitebanjo@lemmy.world 36 points 5 months ago (3 children)

Weird, I've heard Elon's pull out game sucks balls.

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[–] booganiganie@lemmy.world 35 points 5 months ago

Bit like Elon, Never lived up to the hype

[–] KonalaKoala@lemmy.world 35 points 5 months ago

I think the reason Cybertruck sales have ground to a halt has to do with their CEO Department's way of managing things and breaking into Governmental Agency's Private Information. It's also the reason you will find "FUCK ELON MUSK" being spray-painted onto Cybertrucks.

[–] diffusive@lemmy.world 33 points 5 months ago (4 children)

All DEI fault for this failure

/s (if it wasn’t obvious 🙂)

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