this post was submitted on 06 Jan 2026
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As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[–] termaxima@slrpnk.net 1 points 1 day ago

Wish they had just banned ads !

[–] muusemuuse@sh.itjust.works 17 points 2 days ago

YouTube: okay, after 5 seconds you can skip to the next ad.

[–] drmoose@lemmy.world 126 points 3 days ago (7 children)

Nice but all I want is actually liability. Meta should be hold liable for each and every single scam ad and here in south-east asia it's just rampant.

I see nothing but blatant scams, especially on Meta platforms. I don't mean simple e-commerce scams either where you buy some trash and it never gets sent to you - it's full on phishing and finance scams.

I just dont understand how are we collectively ok with this - every platform should have the burden of full liability, period. If someone gets their money taken through scam ad not only Meta should pay them back but suffer a 100x fine as well. The unskippable ad is nothing compared to this.

[–] REDACTED 32 points 3 days ago* (last edited 3 days ago)

Same with google in East Europe. Constantly seeing AI generated politicians pushing for scams. Several times I've reported the more obvious scams with proof. Google has always responded to me that it does not break their terms of service. So if you want to advertise scams - know that google allows it.

[–] DylanMc6@lemmy.dbzer0.com 4 points 2 days ago (2 children)

Please stop using those Meta platforms and stick sites like Bluesky or Lemmy.

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[–] Corkyskog@sh.itjust.works 5 points 2 days ago

At least 10% of their entire ad revenue comes from ads related to Scams or illegal things.

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[–] thethunderwolf@lemmy.dbzer0.com 46 points 2 days ago

this is woke liberal communism, won't somebody think of the shareholders?

(/j)

[–] clot27@lemmy.zip 38 points 2 days ago

Vietnam's 2nd win against US

[–] Solventbubbles@lemmy.world 209 points 3 days ago (5 children)

Vietnam is about to see a lot of people connecting to their servers through VPNs.

[–] bassomitron@lemmy.world 86 points 3 days ago (17 children)

I wouldn't be surprised if google/YouTube just bans all VPN IPs. They already make you sign in lately if your IP range has been "shadow banned."

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[–] Suavevillain@lemmy.world 42 points 2 days ago

This is good and would be better than trying to fight adblockers all the time.

[–] Almacca@aussie.zone 72 points 3 days ago* (last edited 3 days ago) (4 children)

Mobile game ads that make you close it three times before they let you continue playing can fuck off as well. Trying to trick me into clicking on your ad only makes me hate your product more, idiots.

[–] Kannushi_Link@lemmy.world 2 points 1 day ago (1 children)

I encountered a crazier one recently: the app will just refuse to start if you block the ad servers they're using, showing "connection unstable".

Went to connection history and saw lots of requests to ad servers, unblocked them and I finally started the app without error, but yeah I did see ads too.

I deleted the app afterwards.

[–] Almacca@aussie.zone 2 points 1 day ago

These 'games' realty are just a vehicle for delivering ads, aren't they, but I guess that's been true of all sorts of things for decades.

[–] viking 25 points 3 days ago

The moment I see this I delete the game/app and leave a 1 star review. Reap what you sow.

[–] noodlejetski@piefed.social 12 points 3 days ago (3 children)

https://mullvad.net/en/help/dns-over-https-and-dns-over-tls#mobile-os

blocks all ads device-wide for free. the "base" profile should be good enough for most people. note: while this is provided by Mullvad, a trusted VPN company, the solution above is NOT a VPN.

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[–] StarFiend@lemmy.zip 9 points 3 days ago (4 children)

They just keep getting worse. Many of them now take you to the app store instead of closing the ad. Once you've gone to the app store and then back to the game, it'll show the button to close it.

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Good job, a small step the right direction.

[–] kingofras@lemmy.world 86 points 3 days ago (2 children)

Let’s hope their head of state has kidnap protection.

[–] samus12345@sh.itjust.works 82 points 3 days ago (4 children)

The US invade Vietnam? Like that would ever happen!

[–] orbitz@lemmy.ca 14 points 3 days ago (1 children)

plays fortune son it ain't me....

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[–] eager_eagle@lemmy.world 90 points 3 days ago
[–] nutsack@lemmy.dbzer0.com 8 points 2 days ago* (last edited 2 days ago) (2 children)

they will simply use this as justification to block YouTube from the country.

it's an extremely popular site in Vietnam, but they've been trying to block it as well as Facebook for years. they've also blocked steam, the BBC, paste bin, medium.... The Vietnamese government does not care about Internet technology I promise.

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[–] UnspecificGravity@piefed.social 45 points 3 days ago (2 children)

Oh look, a government that seems to be at least a little interested in things that benefit their people.

[–] Zink@programming.dev 10 points 3 days ago

My fellow americans and I look at this concept and tilt our heads to the side like confused puppies.

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[–] HisArmsOpen@crust.piefed.social 22 points 3 days ago (2 children)

If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

[–] Spezi@feddit.org 24 points 3 days ago* (last edited 3 days ago) (4 children)

Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

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[–] CameronDev@programming.dev 44 points 3 days ago* (last edited 2 days ago) (4 children)

Honestly, this might be good for the ad industry. Force them to get to the point quicker. Alternatively, we could see a return of epilepsy inducing flashing ads....

I like the idea of IRL billboard ads being "dismissable". If the ad is too obnoxious, someone gets to press a button and wipe the billboard.

[–] Mulligrubs@lemmy.world 7 points 2 days ago

We obviously didn't bomb them enough, they sure are uppity

LAUNCH THE SEVENTH FLEET, GET THE COMMIES

[–] hddsx@lemmy.ca 23 points 3 days ago (1 children)

5 seconds is too long. The skip button should appear with any video ads.

[–] seraphine@lemmy.blahaj.zone 15 points 3 days ago

better than nothing. its a first step.

[–] Suriel@lemmy.world 23 points 3 days ago (4 children)
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5 seconds? Just skip that as well.

[–] SaharaMaleikuhm@feddit.org 10 points 3 days ago (4 children)

So you get 100 5s ads instead of 5 100s ads. What's the point? Just get ublock origin and stop using apps.

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[–] mintiefresh@piefed.social 17 points 3 days ago

Someone got tired of the damn ads interrupting their karoake sessions.

W for Vietnam.

[–] lechekaflan@lemmy.world 11 points 3 days ago* (last edited 3 days ago)

They should add another decree banning bot farms and scamlots and Elsagate content.

I crush the fucking block button whenever I see those fake apology ads from that country telling me to buy a cheap fake Marshall Bluetooth speaker that doesn't exist thru a phishing site wanting credit card information.

[–] Semi_Hemi_Demigod@lemmy.world 14 points 3 days ago

Literally communism.

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