this post was submitted on 04 Nov 2025
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Fuck AI

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Archive for who gets paywall https://archive.is/09ZtS

(I didn't get paywall but the verge is in my noscript blacklist)

They boast having hired 5 slop specialists that chose the least worse shots over 70000 prompts

They have something like $50 billion yearly revenue, can't pay real people for an ad? Literally peanuts for them.

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[–] zeezee@slrpnk.net 46 points 6 days ago (1 children)

Why are we giving the light of day to a company that sent paramilitaries to kill union organizers? That has been confirmed to have murdered at least 14 union leaders in Colombia and 8 in Guatemala, with workers literally assembled at gunpoint inside Coke plants and told to quit the union or die?

A company that has been draining communities' water supplies in India, forcing wells to run dry and poisoning farmers' land, with $28 million in damages assessed (and never paid)? That sold products in India containing pesticides at 140 times EU safety limits, including banned carcinogens?

A company operating in illegal Israeli settlements on stolen Palestinian land, funding extremist pro-settlement groups, and contributing taxes to fund military operations during an actual genocide?

A company that's been named the world's worst plastic polluter for 6 consecutive years, producing over 130 billion plastic bottles annually, then quietly dropped all its reusability commitments in 2024?

So using AI slop for advertising is just the cherry on top of the shit pie that the coca cola company already is, so if you're not already boycotting the literal embodiment of capitalistic evil, let this be the last straw.

[–] modus@lemmy.world 9 points 6 days ago (1 children)

That's it. I'm switching to Pepsi.

[–] sydd@lemmy.world 3 points 6 days ago (1 children)

That's it, cola wars? I can't take it anymore.

[–] modus@lemmy.world 1 points 6 days ago

Anything to distract from Epstein.

[–] KaChilde@sh.itjust.works 27 points 6 days ago

5 AI “specialists”, 70,000 prompts, and this is the best they could come up with?

A vague red truck drives past iconic winter animals: a sloth, some seals, a panda, and a horde of bunnies that clip through each other. Some lights appear on trees, but not all the trees, just a few of them. What a sad lacklustre ad, even from AI.

[–] TheLadyAugust@lemmy.world 24 points 6 days ago (1 children)

Coca-Cola is once again using generative AI to reimagine its classic Coke caravan holiday commercials, and in doing so, killing some of the festive joy you have for the brand.

Oh, you got me fucked up for someone else, The Verge. A soda manufacturer shilling their product does not bring me, nor anyone I know, "joy".

[–] Tikiporch@lemmy.world 11 points 6 days ago

Boomers love Coke advertising. It's nostalgia. And real actual hoarding too, Coke collectors are nuts.

[–] resipsaloquitur@lemmy.world 19 points 6 days ago (1 children)
[–] mojofrododojo@lemmy.world 2 points 6 days ago

yep. two years in a row they've said "fuck artists" and gone with the same assholes.

I saw something along the lines that they computed 71,000 shots; that must be a LOT of garbage to get a few usable seconds.

I can't imagine it's cheaper than paying a creative house but perhaps they're laundering money or something.

coke should do better.

[–] drmoose@lemmy.world 13 points 6 days ago (1 children)

That's exactly what Coke wants. This brand is so big they don't advertise to sell but to remind people that they should grab a coke from the fridge and brb I'll do just that

[–] jlow@discuss.tchncs.de 8 points 6 days ago (1 children)

So the (negative) hype around the shit they vomited out last time was so good (/inconsequential) they did it again? I sure do hate this timeline ...

[–] MystikIncarnate@lemmy.ca 2 points 6 days ago

I'm really disliking this episode of black mirror.

[–] Doomsider@lemmy.world 3 points 6 days ago (1 children)

The holidays are coming guys!

[–] tetris11@feddit.uk 2 points 5 days ago

I have my Jack-o-lantern out, and I will remain to have my Jack-o-lantern out until it decays in my cold dead hands

[–] FlashMobOfOne@lemmy.world 4 points 6 days ago

Yeah, this is the same crap they had last year.

[–] daggermoon@lemmy.world 1 points 5 days ago

lol i'll be drinking Pepsi this holiday season.

[–] MystikIncarnate@lemmy.ca 1 points 6 days ago

Oh no, anyways.

[–] hungryphrog@lemmy.blahaj.zone -4 points 6 days ago (1 children)

Can we talk about this once they have, y'know, stopped supporting genocide and murdering babies? I feel like that should have a tiny bit higher priority.

[–] Rentlar@lemmy.ca 5 points 6 days ago

!fuck_ai@lemmy.world is the appropriate place to talk about this slop from a terrible company. There's no "don't talk about this until they're not evil" rule.

[–] Naz@sh.itjust.works 82 points 1 week ago* (last edited 1 week ago) (13 children)

Hemlo. Am AI "expert."

It takes around 307.2 Wh to generate 8 seconds of AI video.

(8 seconds × 24.0 fps × 12 seconds/frame × 480W combined TPU load ÷ 3,600)

70,000 prompts is 21.5 Megawatt-Hours.

They are very likely not saving any money or time by doing this.

[–] ZILtoid1991@lemmy.world 11 points 6 days ago

They're saving it by offloading the costs to AI hype investors.

[–] NoneOfUrBusiness@fedia.io 28 points 1 week ago (2 children)

But are they paying for this energy or is it AI companies doing so and waiting for the golden goose that will make it all worth it?

[–] danielton1@lemmy.world 33 points 1 week ago

No, the ones who are paying for the energy are the people who live near whatever data centers received the slop requests.

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[–] ininewcrow@lemmy.ca 64 points 1 week ago (1 children)

At this point, I think making an obviously agitating AI video that make people talk about it ... is all part of the marketing.

Why make a great advertising video when you can just cause a bit of controversy and get people to talk about your ad

[–] GlitchyDigiBun@lemmy.world 16 points 1 week ago* (last edited 6 days ago) (1 children)

~~Have you seen the Lindt Chocolate ads? It took me 3 viewings to realize it was AI. They totally can hide it.~~

I was wrong.

[–] Melonpoly@lemmy.world 3 points 6 days ago (1 children)
[–] GlitchyDigiBun@lemmy.world 8 points 6 days ago

You know what, I have to eat my own foot: https://grinderfilms.com/bts-lindt-extra-creamy/

Not only is it not AI, but they brag that it isn't. Watching the commercial, the hands always seemed to move in a blur, but now I'm sure that cheff just holds things weird lmao.

[–] Wispy2891@lemmy.world 47 points 1 week ago (1 children)

Also, if openai charges 50 cents for each second of video generated, and they had to create 70000 pieces of slop plus paying 5 "specialists" to sift between all the shit... did they actually save money doing this vs normal CGI where all the models are recycled from the last year campaign?

[–] hungryphrog@lemmy.blahaj.zone 4 points 6 days ago

But it's ✨✨new✨✨ so it HAS to be good!

[–] FigMcLargeHuge@sh.itjust.works 28 points 1 week ago (4 children)

FFS it's coca-cola. Do they really even need a new ad at this point? Who is going to see it and go, I should really try this coke thing out.

[–] baggachipz@sh.itjust.works 11 points 6 days ago (1 children)

They’re selling overpriced sugar water, constant advertising is all they have.

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[–] Tigeroovy@lemmy.ca 27 points 1 week ago (1 children)
[–] Wispy2891@lemmy.world 16 points 6 days ago

They saw the amount of free publicity and doubled down

[–] taiyang@lemmy.world 21 points 1 week ago

People talking about how they could have just CGI'd it traditionally for (maybe) cheaper, but what about even the non CGI option most ads go with? It's a gimmick.

They're doing this to get people talking, which it does. That said, don't drink coke. Like, regardless of the ad -- it's super bad for you, lol

[–] count_dongulus@lemmy.world 17 points 1 week ago (1 children)

70,000 prompts? Let's say it takes 30 seconds to render a shot, and 30 seconds to consider if it's acceptable. That's 145 person days to get a bad result.

Massive waste.

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[–] Cevilia@lemmy.blahaj.zone 14 points 1 week ago (1 children)

Why do they even need a new ad? What's changed since last year? Or the year before? Or the year before that? I don't remember them having the year in the ad or anything.

[–] Krauerking@lemy.lol 5 points 6 days ago

Replaying the ad and saving the money it would cost to give as a Christmas bonus is what M&Ms does... Its actually a pretty good idea.
This is much much worse.

[–] seitzer@piefed.social 12 points 1 week ago

Marketing these days: make the most horrible ad for cheap money, let every single outlet report about it.

That is peak journalism!

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